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Publications by Jaime Laufer
Brand Positioning in Higher Education: The Perception of Brazilian Generational Cohorts
Revista Brasileira de Gestao de Negocios
Industrial Relations
Management
International Management
Business
Strategy
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Brand Harmonization in the International Higher Education Market
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Perception-Based Analysis: An Innovative Approach for Brand Positioning Assessment
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The Influence of Brand Element and Education Service Marketing Mix on Brand Momentum of Higher Education Institution
Conditional Conservatism in the Brazilian Banking Industry in Situations of Higher Risk Perception
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The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement
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Identity, Positioning, Brand Image and Brand Equity Comparison.
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University Staff’s Perception of Deregulation on Higher Education in Nigeria
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Brand Personality Dimensions in the Brazilian Context
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