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Publications by Jean-Marc Pointet
Co-Branding Strategy as a Source of Innovation on International Market
Journal of Intercultural Management
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A Strategy of Development Based on Innovation
Revue de Geographie Alpine
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Creativity as a Factor in Competitiveness on the International Market
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A Intervening Role of Co-Creation Strategy on Relationship Between on Business Model Innovation and Customer Experience
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Social Media Marketing, Functional Branding Strategy and Intentional Branding
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Internet as an Information Source on the Real Estate Market
Ekonomiczne Problemy Usług