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Publications by Jean-Pierre Dubé

Accounting for Primary and Secondary Demand Effects With Aggregate Data

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2005English

Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models

Management Science
Management ScienceManagementOperations ResearchStrategy
2005English

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