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Publications by Jin Kyun Lee

Sport Fans and Their Teams’ Redesigned Logos: An Examination of the Moderating Effect of Team Identification on Attitude and Purchase Intention of Team-Logoed Merchandise

Journal of Sport Management

Sports Medicine

Organizational Behavior

Physical Therapy

Decision Sciences

Human Resource Management

English

What Drives Consumers to Pass Along Marketer-Generated eWOM in Social Network Games?: Social and Game Factors in Play

Journal of Theoretical and Applied Electronic Commerce Research

Computer Science Applications

English