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Publications by Jin-Ho Lim
A Study of Leakage Ratio for Increasing Performance of Online Keyword Search Advertising
Restaurant Business
Tourism
Hospitality Management
Leisure
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Comparative Study on the Effectiveness of Keyword Search Advertising to Provide Tourists Information
J. of Tourism and Hospitality Management
Direct-To-Consumer Advertising and Online Search
Direct-To-Consumer Advertising and Online Search
SSRN Electronic Journal
Conversion Potential: A Metric for Evaluating Search Engine Advertising Performance
Journal of Research in Interactive Marketing
Marketing
Optimizing Query Rewrites for Keyword-Based Advertising
Online Keyword Based Advertising: Impact of Ad Impressions on Own-Channel and Cross-Channel Click-Through Rates
Decision Support Systems
Developmental
Arts
Information Systems
Educational Psychology
Humanities
Management
Management Information Systems
A Method of Ranking Objects for Keyword Search on a Decentralized Network
Actual problems of automation and information technology
Enhancing Keyword Search With a Keyphrase Index
Lecture Notes in Computer Science
Computer Science
Theoretical Computer Science
Peer-To-Peer Keyword Search: A Retrospective
Lecture Notes in Computer Science
Computer Science
Theoretical Computer Science
