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Publications by Joffre Swait
Shocks to Brand Equity: An Information Economics Perspective on the US Auto Industry 2006–2011
Customer Needs and Solutions
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The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.
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Effect of Dimensions of Service Quality on the Brand Equity in the Fast Food Industry
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Impact of Value-Adding Services on Quality, Loyalty and Brand Equity in the Brewing Industry
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Cost Convergence in the US Airline Industry: An Analysis of Unit Costs 1995–2006
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University Students’ Insight on Brand Equity
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