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Publications by Johan Anselmsson
An Integrated Retailer Image and Brand Equity Framework: Re-Examining, Extending, and Restructuring Retailer Brand Equity
Journal of Retailing and Consumer Services
Marketing
Related publications
Identity, Positioning, Brand Image and Brand Equity Comparison.
Independent Journal of Management & Production
A Commentary on “Conceptualising and Measuring Consumer-Based Brand–retailer–channel Equity”: A Review and Response
Journal of Retailing and Consumer Services
Marketing
The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.
Academy of Management Proceedings
Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid
European Scientific Journal, ESJ
Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models
The International Journal of Management Science and Business Administration
Pengaruh Brand Awareness, Brand Image Dan Brand Loyalty Terhadap Brand Equity Pada Pengguna Sepatu Nike Di Jakarta
Jurnal Manajemen Bisnis dan Kewirausahaan
Effect of Utilitarian Benefit on Green Brand Equity With Green Brand Image
Jurnal Manajemen
Measuring Brand Equity of Cosmeceuticals – A Case Using Consumer Based Brand Equity Model
Asian Journal of Pharmaceutical and Clinical Research
Pharmacology
Pharmaceutical Science
Retail Brand Equity: Measurements Through Brand Policy and Store Formats
American Journal of Industrial and Business Management
