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Publications by John K. Ross III

Tactical Considerations for the Effective Use of Cause-Related Marketing

Journal of Applied Business Research

International Management

English

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Attention, Emotions and Cause-Related Marketing Effectiveness

European Journal of Marketing

English

Customers’ Imprint About Cause Related Marketing Driven Through Experiential Marketing

Annals of Dunarea de Jos University of Galati. Fascicle I. Economics and Applied Informatics

English

Cause-Related Marketing and Its Impact on Buying Intention

Theoretical Economics Letters

English

Using Sustainability Reports as a Method of Cause-Related Marketing for Competitive Advantage

International Journal of Social Ecology and Sustainable Development

Environmental Engineering

English

A Research on Consumer Preferences in Cause Related Marketing

İktisadi ve İdari Bilimler Fakültesi Dergisi

English

Effective Use of Digital Marketing Technologies in Commercial Banks

International Journal of Innovative Technology and Exploring Engineering

Mechanics of Materials

Electronic Engineering

Structural Engineering

Computer Science

English

Inclusion of Tactical Considerations for System-Of-Systems Optimization of Torpedoes

English

Considerations for Effective Science Communication

Multidisciplinary

English

Marketing Event Outcomes: From Tactical to Strategic

International Journal of Event and Festival Management

Hospitality Management

English