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Publications by John L. Fortenberry

Advancing Indigent Healthcare Services Through Adaptive Reuse: Repurposing Abandoned Buildings as Medical Clinics for Disadvantaged Populations

BMC Health Services Research
Health Policy
2017English

Establishing Good Samaritan Programs in Healthcare Institutions: A Method for Enhancing Patient Experiences and Increasing Loyalty

BMC Health Services Research
Health Policy
2018English

Bridging Access Gaps Experienced by the Underserved: The Need for Healthcare Providers to Look Within for Answers

BMC Health Services Research
Health Policy
2017English

Target Marketing in the Health Services Industry: The Value of Journeying Off the Beaten Path

BMC Health Services Research
Health Policy
2018English

Healthcare Establishments as Owner-Operators of Digital Billboards: Making the Most of Excellent Roadside Visibility and High Traffic Counts to Better Connect With Patients

BMC Health Services Research
Health Policy
2018English

Catalyzing Marketing Innovation and Competitive Advantage in the Healthcare Industry: The Value of Thinking Like an Outsider

BMC Health Services Research
Health Policy
2018English

Am I Seeing Things Through the Eyes of Patients? An Exercise in Bolstering Patient Attentiveness and Empathy

BMC Health Services Research
Health Policy
2018English

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