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Publications by John R. Hauser

Unstructured Direct Elicitation of Decision Rules

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
2011English

Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments

International Journal of Research in Marketing
Marketing
2013English

Internal Customers and Internal Suppliers

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1996English

Agendas and Consumer Choice

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1986English

Information Acceleration: Validation and Lessons From the Field

Journal of Marketing Research
MarketingEconomicsInternational ManagementBusinessEconometrics
1997English

Rejoinder—Response to Comments on “Website Morphing”

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2009English

Defensive Marketing Strategies

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1983English

Research, Development, and Engineering Metrics

Management Science
Management ScienceManagementOperations ResearchStrategy
1998English

A Normative Methodology for Modeling Consumer Response to Innovation

Operations Research
Management ScienceComputer Science ApplicationsOperations Research
1977English

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