Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Jon Cano-Lopez

The Role of Data Integration in Integrated Marketing Communications Planning

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

English

Related publications

Integrated Marketing Communications and Their Role in Economy and Education

SHS Web of Conferences

English

Political Marketing Communications Planning in the UK and Taiwan

Marketing Intelligence and Planning

English

Just Ng It: Theorising Integrated Marketing Communications (IMC) Practices

European Journal of Marketing

English

Integrated Marketing Communications on Social Networks: A Case Study on IKEA

English

Marketing Communications as Important Segment of the Marketing Concept

English

An Integrated Framework for On-Line Viral Marketing Campaign Planning

International Business Research

English

Marketing Planning and Digital Customer Loyalty Data in Small Business

Marketing Intelligence and Planning

English

Segmentation Based on Media Consumption: A Better Way to Plan Integrated Marketing Communications Media

Journal of Applied Business Research

International Management

English

Theoretical Basics of Marketing Communications Development

Collection of Scientific Publications NUS

English