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Publications by Jonathan Elms
A Commentary on “Conceptualising and Measuring Consumer-Based Brand–retailer–channel Equity”: A Review and Response
Journal of Retailing and Consumer Services
Marketing
Influencing Online Grocery Innovation: Anti-Choice as a Trigger for Activity Fragmentation and Multi-Tasking
Futures
Development
Political Science
Sociology
International Management
Business
Related publications
Measuring Brand Equity of Cosmeceuticals – A Case Using Consumer Based Brand Equity Model
Asian Journal of Pharmaceutical and Clinical Research
Pharmacology
Pharmaceutical Science
An Integrated Retailer Image and Brand Equity Framework: Re-Examining, Extending, and Restructuring Retailer Brand Equity
Journal of Retailing and Consumer Services
Marketing
How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?
Journal of Marketing
Marketing
Economics
International Management
Business
Econometrics
Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love
Journal of Business Research
Marketing
Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models
The International Journal of Management Science and Business Administration
Impact of Fashion Innovativeness on Consumer-Based Brand Equity
Journal of Consumer Marketing
Marketing
International Management
Business
The Influence of Consumer-Based E-Business Brand Equity on Websites
DEStech Transactions on Economics and Management
Celebrity Endorsement, Brand Equity, and Consumer Purchasing Decisions
Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid
European Scientific Journal, ESJ
