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Publications by Jordi de San Eugenio

Building a Place Brand on Local Assets: The Case of the Pla De L’Estany District and Its Rebranding

Environmental Science

Renewable Energy

Energy Engineering

Power Technology

the Environment

English

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The Impact of Corporate Rebranding on Brand Equity and Firm Performance

Journal of Business and Retail Management Research

English

Building a Local Identity Through Sellout Crowds: The Impact of Brand Popularity, Brand Similarity, and Brand Diversity of Music Festivals

Journal of Strategic Marketing

English

A Study on the Building Up of Local Rules on the Commercial Streets in Shimokitazawa District

Journal of Japan Society of Civil Engineers, Ser. D1 (Architecture of Infrastructure and Environment)

English

Assets of the Modern Enterprise, the Place of Fixed Capital and the Efficiency of Its Use

Bulletin of the South-Russian state technical University (NPI). Series: Socio-economic Sciences

English

Construction of a Place Brand

Revue de Geographie Alpine

Earth-Surface Processes

English

The Effects of Multimedia Advertising on Building Brand Equity

Management Science Letters

English

Marketing Strategy and Building Brand Value on the Hungarian Market

Ekonomicko-manazerske spektrum

English

Modeling of the Building Local Protection (Shelter – In Place) Including Sorbtion of the Hazardous Contaminant on Indoor Surfaces

Science and Transport Progress. Bulletin of Dnipropetrovsk National University of Railway Transport

English

Investigating the Effect of CSR on Brand Equity With the Mediating Role of Brand Personality and Brand Reputation: A Case Study of Golrang

Journal of Business Administration Researches

English