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Publications by Jorge M. Oliveira

Consumer Brand Choice: Individual and Group Analyses of Demand Elasticity

2007English

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Consumer Choice and Preference for Brand Categories

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Brand Placement and Consumer Choice: An In-Store Experiment

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Choice Making in Group and Individual Activity

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Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

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Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing

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Consumer Brand Relationships

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Consumer Choice

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Brand Positioning and Consumer Taste Information

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Agendas and Consumer Choice

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