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Publications by Jos Bartels
Communicating the Fair Trade Message: The Roles of Reputation and Fit
International Journal of Advertising
Communication
Marketing
Anthropomorphizing Brands: The Role of Attributed Brand Traits in Interactive CSR Communication and Consumer Online Endorsements
Journal of Consumer Behaviour
Social Psychology
Applied Psychology
The Roles of Identity and Brand Equity in Organic Consumption Behavior: Private Label Brands Versus National Brands
Journal of Brand Management
Marketing
Management
Strategy
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