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Publications by Juha Munnukka
How Do Brand Personality, Identification, and Relationship Length Drive Loyalty in Sports?
Journal of Service Theory and Practice
Management
Strategy
Exploring the Role of Audience Participation and Para-Social Interaction on Endorsement Effectiveness in Vlogs: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Related publications
Ekspektasi Komunitas Kamera Nikon: Brand Personality Dalam Mempertahankan Brand Loyalty
Journal of Business Management Education (JBME)
The Effect of Brand Personality and Brand Satisfaction on Brand Loyalty: A Conceptual Paper
Journal of Management Research
Customer Relationship Management and Online Customers Brand Loyalty
Brand Personality, Consumer Satisfaction and Loyalty: A Perspective From Denim Jeans
The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey
International Journal of Marketing Studies
Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand
Management and Marketing
Accounting
Management
Business
Effect of Brand Personality Congruity Between Student and College on Trust, Satisfaction, and Loyalty
The Journal of the Korea Contents Association
Brand Logo Shape and Brand Personality
The Relationship Among Fans’ Involvement, Psychological Commitment, and Loyalty in Professional Team Sports
International Journal of Sport Management, Recreation & Tourism
