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Publications by Kardi Somerfield

The Relevance of Images in User-Generated Content: A Mixed Method Study of When, and Why, Major Brands Retweet

International Journal of Internet Marketing and Advertising
Marketing
2018English

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The Why We Retweet Scale

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Peer-Assisted Distribution of User Generated Content

2012English

Maintaining Sentiment Polarity in Translation of User-Generated Content

The Prague Bulletin of Mathematical Linguistics
2017English

User-Generated Content and Consumer Purchase Intentions in the Cosmetic Industry

Advances in Marketing, Customer Relationship Management, and E-Services
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Understanding User Generated Content Characteristics: A Hot-Event Perspective

2011English

Strategies for Growing User Popularity Through Retweet: An Empirical Study

Advances in Multimedia
Computer Science
2017English

Understanding User Characteristics as Antecedents of Technostress Towards HRMIS: A Mixed-Method Study

Jurnal Pengurusan
AccountingManagementInternational ManagementBusiness
2018English

Why Do Women Not Return Family History Forms When Referred to Breast Cancer Genetics Services? A Mixed-Method Study

Health Expectations
EnvironmentalPublic HealthOccupational Health
2014English

Social Computing and User Generated Content Potential Pros and Cons: A Review

International Journal of Computer Applications
2018English

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