Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Keith J. Zukas

Not Too Negative: How Framing Political Attack Advertising Influences Economic Attitudes

European Journal of Economics, Law and Politics

English

Related publications

Attitudes to Social and Political Advertising Among Russian Youth

Review of Business and Economics Studies

English

How Dispositional Empathy Influences Political Ambition

Journal of Politics

Political Science

English

How Disclosure Format Influences User Response to Native Advertising

Marketing and Marketing Research

English

How Much Is Too Much? Getting Children Involved, but Not Too Involved

Pediatric Annals

English

Undergraduate Political Attitudes: An Examination of Peer, Faculty, and Social Influences

Research in Higher Education

English

Going Negative: How Attack Ads Shrink and Polarize the Electorate

Choice Reviews Online

English

Negative Attitudes and Affect Do Not Predict Elective Hysterectomy

English

Economic Attitudes, Social Attitudes and Their Psychological Underpinnings – A Study of the Finnish Political Elite

Frontiers in Psychology

English

Negative Political Advertising and the Charge of Inconsistency : The Rhetoric of "Flip-Flop" Arguments

English