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Publications by Kevin Lane Keller

Consumer Brand Relationships

Journal of Brand Management

English

Building Brand Equity Through Corporate Societal Marketing

Journal of Public Policy and Marketing

International Management

English

Related publications

Local, Global and Glocal Consumer Brand Relationships

Spanish Journal of Marketing - ESIC

English

Consumer-Brand Relationships Under the Marketing 3.0 Paradigm: A Literature Review

Frontiers in Psychology

English

Relationships Between Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania

Journal of Euromarketing

English

Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

Journal of Business Research

English

Brand Positioning and Consumer Taste Information

European Journal of Operational Research

Information Systems

Management Science

Computer Science

Operations Research

English

The Formation of Consumer Brand Preferences

SSRN Electronic Journal

English

The Impact of Step-Down Line Extension on Consumer-Brand Relationships: A Risky Strategy for Luxury Brands

Journal of Brand Management

English

Consumer Choice and Preference for Brand Categories

Journal of Marketing Analytics

English

Jamu Brand Indonesia: Consumer Preferences and Segmentation

Archives of Business Research

English