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Publications by Kishore Gopalakrishna Pillai
Product Innovation as a Mediator in the Impact of R&D Expenditure and Brand Equity on Marketing Performance
Journal of Business Research
Marketing
Let’s Be Friends: National Homophily in Multicultural Newcomer Student Networks
Social Networking
Related publications
R&D, Marketing Innovation, and New Product Performance: A Mixed Methods Study
Journal of Product Innovation Management
Engineering
Strategy
Management
Management of Technology
Innovation
The Effects of Uncertainty Avoidance on Brand Performance: Marketing Creativity, Product Innovation and the Brand Duration
SSRN Electronic Journal
Research on the Impact of Content Marketing on Brand Equity
The Impact of Corporate Rebranding on Brand Equity and Firm Performance
Journal of Business and Retail Management Research
Accounting
Management
Business
The Impact of Product Innovation on Relationship Quality in Automotive Industry: Strategic Focus on Brand Satisfaction, Brand Trust, and Brand Commitment
Asian Social Science
Arts
Finance
Humanities
Economics
Econometrics
Social Sciences
Determinants of Equity-Based and Co-Operative Foreign R&D and Impact on the Parent Firm’s Performance
SSRN Electronic Journal
Willingness to Eat an Insect Based Product and Impact on Brand Equity: A Global Perspective
Journal of Sensory Studies
Sensory Systems
Food Science
Brand Equity and Brand Performance on Branded Apparels in Chennai City
International Journal of Innovative Technology and Exploring Engineering
Mechanics of Materials
Electronic Engineering
Civil
Structural Engineering
Electrical
Computer Science
Improved Marketing Performance and Product Innovation for the Optimization of Competitive Advantage
Journal of International Conference Proceedings
