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Publications by Klaus-Peter Wiedmann

Consumer Desire for Luxury Brands: Individual Luxury Value Perception and Luxury Consumption

Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2015English

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In the Lap of Luxury: Consumer Conversation Concerning Online Advertisements of Luxury Brands

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The Influence of Rituals on Luxury Product Consumption: Implications for Brands

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Incorporating Customers Perceived Value of Luxury Natural Consumption

International Journal of Managerial Studies and Research
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Exploring the Personality of Luxury Fashion Brands

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The Relationship Between Fast Fashion and Luxury Brands

Global Marketing Strategies for the Promotion of Luxury Goods
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The Effect of Negative CSR Information by Luxury Fashion Brands on Consumer Response

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The Changing Behaviours of Luxury Consumption

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Luxury Is Unjustifiable

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Designing Luxury Experience

SSRN Electronic Journal
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