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Publications by Ko de Ruyter
Gamification and Mobile Marketing Effectiveness
Journal of Interactive Marketing
Marketing
International Management
Business
The Future of Frontline Research
Journal of Service Research
Information Systems
Sociology
Political Science
Human Resource Management
Organizational Behavior
Continued Value Creation in Crowdsourcing From Creative Process Engagement
Journal of Services Marketing
Marketing
Guest Editorial
European Journal of Marketing
Marketing
Don’t You (Forget About Me)
European Journal of Marketing
Marketing
Knowledge Stocks and Information Flows in New Product Development*
Journal of Management Studies
Management
Business
International Management
Strategy
Innovation
Management of Technology
The Adoption of Information Technology by Self-Managing Service Teams
Journal of Service Research
Information Systems
Sociology
Political Science
Human Resource Management
Organizational Behavior
Antecedents of Commitment and Trust in Customer–Supplier Relationships in High Technology Markets
Industrial Marketing Management
Marketing
Conceptualizing and Isolating Cultural Differences in Performance Data in International High-Tech Industrial Markets
Industrial Marketing Management
Marketing
The Impact of Attitude Strength on the Acceptance of Green Services
Journal of Retailing and Consumer Services
Marketing
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