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Publications by Kuei-Chu Hsu

Constructing an Index for Brand Equity: A Hospital Example

Service Industries Journal

Management of Technology

English

Influence of Depressed-Index Outer Ring on Evanescent Tunneling Loss in Tapered Double-Cladding Fibers

Molecular Physics,

English

Related publications

New Brand Equity Aspect: The Example of New Candy Product Consistency Quality Equity

English

Measuring Brand Equity of Cosmeceuticals – A Case Using Consumer Based Brand Equity Model

Asian Journal of Pharmaceutical and Clinical Research

Pharmaceutical Science

English

An Integrated Retailer Image and Brand Equity Framework: Re-Examining, Extending, and Restructuring Retailer Brand Equity

Journal of Retailing and Consumer Services

English

Critical Factors for Developing Brand Equity: An Empirical Investigation in Malaysia

IOSR Journal of Business and Management

English

Identity, Positioning, Brand Image and Brand Equity Comparison.

Independent Journal of Management & Production

English

Analisa Brand Equity Terhadap Brand Loyalitas Pt. Transjakarta

Jurnal Manajemen Bisnis dan Kewirausahaan

English

The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.

Academy of Management Proceedings

English

Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid

European Scientific Journal, ESJ

English

Success in Business-A Brand Equity Perspective

American Journal of Applied Sciences

Multidisciplinary

English