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Publications by Kunal Basu
The Ethical Backlash of Corporate Branding
Journal of Business Ethics
Arts
Management
Business
Humanities
Economics
International Management
Accounting
Law
Econometrics
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Corporate Branding in a Turbulent Environment
Journal of Brand Management
Marketing
Management
Strategy
An Ethical Theory of Corporate Governance History
SSRN Electronic Journal
"Intelligent Collaboration" the Paradox of "Ethical Agency" and "Corporate Governance"
Journal of Electronic Commerce in Organizations
Management
Marketing
Strategy
Communications
Computer Science Applications
Computer Networks
The Role of Corporate Culture and Ethical Environment in Directing Individuals’ Behavior
Problems and Perspectives in Management
Management
Public Administration
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International Management
Strategy
Information Systems
Political Science
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Sociology
Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century
California Management Review
Management
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Corporate Social Responsibility and Ethical Banking for Developing Economies
Journal of Economics and Behavioral Studies
Backlash Against DNA Ventures?
Nature
Multidisciplinary
Corporate Brands and Social Brands: Co-Branding GM-Free and UK Supermarkets
International Studies of Management and Organization
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International Management
Business
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E-Branding vs. TRADITIONAL BRANDING
Modern Management Review