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Publications by Lala Hu
The Country of Brand Communication in the Retail Setting: An Analysis of Italian Products in China
Australasian Marketing Journal
Marketing
Economics
Econometrics
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Enriching the ECSI Model Using Brand Strength in the Retail Setting
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Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand
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Brand Awareness on Cosmetic Products Among the Selected Customers in Kerala – An Empirical Analysis
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The Influence of Social Media Communication on Brand Equity: The Evidence for Environmentally Friendly Products
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Storytelling in Destination Brand Communication: A Qualitative Analysis
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Brand Recognition of the Tex Mex Products in Latvia
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The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty
The Impact of Brand Awareness and Country of Origin on Purchase Intention With Mediation of Self Congruity on Chinese Brand Automotive Products Wuling
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