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Publications by Lars Binckebanck

Sales Force Impact on B‐to‐B Brand Equity: Conceptual Framework and Empirical Test

Journal of Product and Brand Management

Management of Technology

English

Related publications

An Empirical Investigation on the Impact of Corporate Social Responsibility on Brand Equity Within Perceived Service Quality Framework

Mediterranean Journal of Social Sciences

English

How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?

Journal of Marketing

International Management

English

An Integrated Retailer Image and Brand Equity Framework: Re-Examining, Extending, and Restructuring Retailer Brand Equity

Journal of Retailing and Consumer Services

English

Impact of Fashion Innovativeness on Consumer-Based Brand Equity

Journal of Consumer Marketing

International Management

English

The Brand Value and Its Impact on Sales in Automotive Industry

LOGI – Scientific Journal on Transport and Logistics

English

Research on the Impact of Content Marketing on Brand Equity

English

The Impact of Corporate Rebranding on Brand Equity and Firm Performance

Journal of Business and Retail Management Research

English

Willingness to Eat an Insect Based Product and Impact on Brand Equity: A Global Perspective

Journal of Sensory Studies

Sensory Systems

English

The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.

Academy of Management Proceedings

English