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Publications by Lee Lai Meng

Celebrity Endorsement’s Effects on Youths’ Cosmetic Buying Behavior: A Study in a Malaysian University

Journal of Social Sciences Research

Social Sciences

English

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Celebrity Physical Attractiveness Effect on Consumer Buying Behavior

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen

English

The Impact of Celebrity Endorsement on Consumer Buying Behavior

Advances in Social Sciences Research Journal

English

An Empirical Study on Impulsive Buying Behavior

Journal of Independent Studies and Research-Management, Social Sciences and Economics

English

Celebrity Endorser and Consumer Buying Intention in Kelantan

International Journal of Academic Research in Business and Social Sciences

English

A Consideration on Factors of Collecting Buying Behavior

International Journal of Marketing Studies

English

EDRMS for Academic Records Management: A Design Study in a Malaysian University

Education and Information Technologies

Information Sciences

English

A Study of Factors Affecting Online Buying Behavior of Students

International Journal of Current Microbiology and Applied Sciences

English

Effects of Online Shopping Trends on Consumer-Buying Behavior: An Empirical Study of Pakistan

Journal of Management and Research

English

Effects of Advertising on Consumer Buying Behaviour: With Reference to Demand for Cosmetic Products in Bangalore, India

SSRN Electronic Journal

English