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Publications by Lena Malačka

Creation of Promotional Materials in Travel Agencies With Focus on Modern Tools of Marketing Communication

Acta academica karviniensia
2017English

Consumer Behaviour of the Travel Agencies' Customers in the Segment of Seaside Holiday

Acta academica karviniensia
2017English

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Online Travel Agencies on Polish Hospitality Market

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Competitiveness of Travel Agencies in the European Tourism Market

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Visual Communication of and for Minorities: Interrogating the Campus Images in Iowa State Recruitment/Promotional Materials

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The Impact of Deploying Internet on Travel Agencies’ Competitiveness :, Sample Study

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Implementation of Loyalty Programs in Practice of Travel Agencies in Poland

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Analysis on Risk Management of the Small and Medium-Sized Travel Agencies

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