Amanote Research
Register
Sign In
Discover open access scientific publications
Search, annotate, share and cite publications
Publications by Lihui Geng
A Hybrid Paradigm for Modeling, Simulation and Analysis of Brand Virality in Social Media
Related publications
Brand Performances in Social Media
Journal of Interactive Marketing
Marketing
International Management
Business
Social Media and the Virality of Risk: The Risk Amplification Through Media Spread (RAMS) Model
Journal of Homeland Security and Emergency Management
Management
Risk
Business
Reliability
Safety
Accounting
Safety Research
Quality
Microblogging Content Propagation Modeling Using Virality and Susceptibility Analysis
International Journal of Recent Trends in Engineering and Research
Brand Strategies in Social Media in Hospitality and Tourism
International Journal of Contemporary Hospitality Management
Tourism
Hospitality Management
Leisure
Influence of Brand Equity on Brand Trust: Mediation of Brand Reputation and Moderation of Social Media
Web 2.0, Social Media and the New Paradigm of Information Media
Kultura
The Role and Importance of Social Media in Communicating Brand Value
Marketing
Brand Experience Effects on Consumer Social Media Marketing Perceptions and Brand Value
Journal of Global Strategic Management
Brand Innovation and Social Media: Knowledge Acquisition From Social Media, Market Orientation, and the Moderating Role of Social Media Strategic Capability
Industrial Marketing Management
Marketing