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Publications by Liliana Marcella

The Brand Value in a New Concept of Hotel: The Albergo Diffuso Sextantio Case

International Business Research

English

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“Albergo Diffuso” Model for the Analysis of Customer Satisfaction

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Examining the Effects of Service Performance, Hotel Attributes and Experiential Quality on Brand Loyalty: The Case of Hotel Impiana Morib

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Measuring Brand Value: The Case of Romanian Public Traded Companies

Studies in Business and Economics

Social Psychology

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Influence of Brand Signature, Brand Awareness, Brand Attitude, Brand Reputation on Hotel Industry’s Brand Performance

International Journal of Hospitality Management

Hospitality Management

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The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement

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Implementation of Sustainable Development Concept in Hotel a Surabaya

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A Study of the Relationship Among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference

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Economic Crisis as a Source of Motivation Risk in the Hotel Industry: The Case of the Novotel Hotel in Szczecin

Visnyk of the Lviv University. Series Geography

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The Strategic Importance of Brand Positioning in the Place Brand Concept – Elements, Structure and Application of the Positioning Statement

Journal of International Studies

International Management

Political Science

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