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Publications by Linda Marty

The Role of Media Brands in Media Planning

Journal of Media Business Studies
CommunicationManagementInternational ManagementBusinessStrategy
2015English

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The Factors Which Lead Brands to Use Social Media in External Corporate Communication

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Role of Social Media in Serbia

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News Media Use and Cognitive Elaboration. The Mediating Role of Media Efficacy

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The Role of Social Media in Adaptation Process:

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The Role of Financial Media in Share Repurchases

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The Role of Language Personality in Media Discourse

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