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Publications by Louise M. Hassan

Segmentation in Social Marketing

European Journal of Marketing

English

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English

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Consumer Behaviour in the Tourist Segmentation Process – A Marketing Research

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Women Entrepreneurs in Social Media Marketing

Planetary Sciences

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Marketing Social E Marketing Societal: Uma Confusão Teórica

Contextus – Revista Contemporânea de Economia e Gestão

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Treatment Classification Trees: A Method for Offer Segmentation in Direct Marketing

Journal of Targeting, Measurement and Analysis for Marketing

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New Perspectives on Digital Marketing, Social Entrepreneurship and Serendipity in Entrepreneurial Marketing

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La Segmentation en Marketing, Une Vieille Dame Toujours Séduisante !

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Viral Marketing and E-Word of Mouth Communication in Social Media Marketing

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