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Publications by Lucie Vokáčová

Regional Branding: Building Brand Value

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Biological Sciences

English

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Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

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Creating a State Brand: A Brand and Branding Serbia

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Marketing Strategy and Building Brand Value on the Hungarian Market

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The Brand Value Continuum: Countering Co-Destruction of Destination Branding in Social Media Through Storytelling

Journal of Travel Research

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Brand and Branding as Important Management Priorities

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Emotional Connect Between Brand and Consumer Through Sensory Branding

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Brand Alliances and Umbrella Branding in Place Promotion Strategies

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Does Umbrella Branding Really Work? Investigating Cross-Category Brand Loyalty

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Return on Brand Indicator as One of Branding Efficiency Evaluation Tools

Zhournal Novoi Ekonomicheskoi Associacii

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