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Publications by Lysias Tapiwanashe Charumbira

Perceived Brand Equity in Professional Sports Teams: A Zimbabwean Consumers’Perspective

Asian Business Review

English

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The Effect of Perceived Corporate Social Responsibility on the Brand Equity for Sports Brands

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Creating Partnerships With FACS, FCCLA and Professional Sports Teams

Journal of Nutrition Education and Behavior

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Brand Elements Model of Professional Football Clubs on Customers Based Brand Equity (CBBE)

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Valuation Techniques of Professional Sports Teams Using Real Options Approach

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The Effect of Perceived Business Ethics on Brand Personality Dimensions & Creation of Brand Equity in Developing Countries

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Measuring Brand Equity of Cosmeceuticals – A Case Using Consumer Based Brand Equity Model

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A Cross-Lagged Analysis of the Reciprocal Effects of Perceived Value and Retail Brand Equity

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Success in Business-A Brand Equity Perspective

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Multidisciplinary

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