Amanote Research
Register
Sign In
Discover open access scientific publications
Search, annotate, share and cite publications
Publications by M Beverland
Using Country of Origin in Strategy: The Importance of Context and Strategic Action
Journal of Brand Management
Marketing
Management
Strategy
Related publications
On the Origin of Strategy: Action and Cognition Over Time
Organization Science
Management
Organizational Behavior
Human Resource Management
Strategy
Innovation
Management of Technology
Forecasting Tourist Arrivals Using Origin Country Macroeconomics
Applied Economics
Economics
Econometrics
Demystifying Cultural Differences in Country-Of-Origin Effects: Exploring the Moderating Roles of Product Type, Consumption Context, and Involvement
Journal of International Consumer Marketing
Marketing
Management Information Systems
International Advertising Strategy in New Asia: A Country-Of-Origin Approach on Standardization vs. Customization
International Business & Economics Research Journal (IBER)
The Effect of Country of Origin in Dominant Brands
Revista científica Pensamiento y Gestión
The Importance of Strategic Analysis in Investment Appraisal
China-USA Business Review
The Erosion of the Country of Origin Effect
Relations industrielles
Developing a Sustainable Food Strategy for Large Organizations: The Importance of Context in Shaping Procurement and Consumption Practices
Business Strategy and the Environment
Development
Management
Monitoring
Business
International Management
Strategy
Planning
Policy
Law
Geography
The Importance of Connection and Context in Adolescent Violence
JAMA network open
Medicine