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Publications by M. P. Gemperli

Rethinking the Role of the Learned Intermediary: The Effect of Direct-To-Consumer Advertising on Litigation

JAMA - Journal of the American Medical Association

English

Related publications

Direct-To-Consumer Advertising of Prescription Pharmaceuticals, the Learned Intermediary Doctrine, and Fiduciary Duties

Indiana Health Law Review

English

Direct-To-Consumer Advertising of Pharmaceuticals

American Journal of Medicine

English

The Educational Potential of Direct-To-Consumer Prescription Drug Advertising

English

Chapter 15. Argumentative Insights for the Analysis of Direct-To-Consumer Advertising

Exploring Argumentative Contexts

English

Optimizing Consumer Advertising, Intermediary Advertising and Markup in a Vertical Market Structure

Management Science

Management Science

Operations Research

English

Direct-To-Consumer Advertising and Online Search

SSRN Electronic Journal

English

Direct-To-Consumer Advertising and Online Search

English

The Patient as a Partner in Prescribing: Direct-To-Consumer Advertising

Journal of Managed Care Pharmacy

English

Direct-To-Consumer Advertising of Prescription Drugs: Implications for the Patient-Physician Relationship

JAMA - Journal of the American Medical Association

English