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Publications by Ma Mar García de los Salmones Sánchez

Market Orientation and Manager's Innovativeness in the Adoption of Managerial IT in Small Firms: Application to the Retail Sector

International Journal of Human Capital and Information Technology Professionals

Management of Technology

Computer Science

English

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The Role of Innovativeness-Based Market Orientation on Marketing Performance of Small and Medium-Sized Enterprises in a Developing Country

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Managerial Beliefs, Market Contestability and Dominant Strategic Orientation in the Eclectic Paradigm

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Big Data Adoption in Selected Companies of the Retail Sector in the Republic of Macedonia

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Market Orientation and Business Performance in the Spanish Insurance Sector

Geneva Papers on Risk and Insurance: Issues and Practice

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