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Publications by Maggie Geuens
The Effect of Familiarity With the Response Category Labels on Item Response to Likert Scales
Journal of Consumer Research
Arts
Business
Humanities
Marketing
Economics
International Management
Anthropology
Econometrics
A Match Made in Heaven or Down Under? The Effectiveness of Matching Visual and Verbal Horizons in Advertising
Journal of Consumer Psychology
Marketing
Applied Psychology
A Temporal Model of Perceived Control to Explain Service Failures
BAR - Brazilian Administration Review
Management
Strategy
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