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Publications by María Cordente-Rodríguez

Open Collaboration as Marketing Transformation Strategy in Online Markets: The Case of the Fashion Sector

Landscape Conservation

English

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Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

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Open Innovation and Collaboration in the Financial Services Sector: Exploring the Role of Trust

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Open Conflict as Differentiation Strategy in Geographical Indications: The Bitto Rebels Case

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Fashion Marketing and the Role of Fashion Store Atmosphere in Effective Sales Growth

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Bundling Strategy in Base-Supplemental Goods Markets: The Case of Microsoft

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