Discover open access scientific publications

Search, annotate, share and cite publications

Publications by María Pilar Martínez-Ruiz

Consumer-Brand Relationships Under the Marketing 3.0 Paradigm: A Literature Review

Frontiers in Psychology

English

Social Media as Information Sources and Their Influence on the Destination Image

Advances in Hospitality, Tourism, and the Services Industry

English

Related publications

Consumer Brand Relationships

Journal of Brand Management

English

Local, Global and Glocal Consumer Brand Relationships

Spanish Journal of Marketing - ESIC

English

Brand Experience Effects on Consumer Social Media Marketing Perceptions and Brand Value

Journal of Global Strategic Management

English

The Senses in Anthropological and Marketing Research: Investigating a Consumer-Brand Ritual Holistically

Journal of Business Anthropology

English

Social Marketing and Breastfeeding: A Literature Review

Global journal of health science

English

The Inspirations of Social Media Marketing: A Literature Review.

English

Consumer Emotions and E-Commerce: A Literature Review

English

How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?

Journal of Marketing

International Management

English

Chronicles of Consumer-Brand Experience: A Systematic Review and Research Agenda

International Journal of Marketing Studies

English