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Publications by Marc Sardy

Chinese Brands: The Build or Buy Considerations

International Journal of Chinese Culture and Management

English

Related publications

‘Support Your Country and Buy Chinese Brands’ – Would Chinese Consumers Buy It?

Journal of Marketing Communications

International Management

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«Make or Buy» Im Nadelschnittholzhandel | «Make or Buy» for the Trade of Coniferous Lumber

Schweizerische Zeitschrift fur Forstwesen

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The Use of Western Brands in Asserting Chinese National Identity

Journal of Consumer Research

International Management

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A Great "Buy" for the Trade : Or Alert Landscape Architect /

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Consumer Perception: Animosity, Ethnocentrism and Willingness to Buy Chinese Products

European Journal of Marketing and Economics

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Consumer Perception: Animosity, Ethnocentrism and Willingness to Buy Chinese Products

European Journal of Marketing and Economics

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“Buy or Rent”: What Do Metropolitan Youth Choose

Humanities and Social Sciences. Bulletin of the Financial University

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An Iterative Algorithm to Build Chinese Language Models

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Buy, Keep, or Sell: Economic Growth and the Market for Ideas

English