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Publications by Marhanum Che Mohd Salleh
The Significant Contribution of Islamic Relationship Marketing Practice in Malaysian Takaful Industry Towards Determining Customer Gratitude, Trust, and Commitment
Asian Academy of Management Journal
Accounting
Management
Business
Related publications
The Mediating Effects of Relationship Commitment-Trust Between Innovation and Fairness on Loyalty in Family Takaful: A Literature Review
International Journal of Academic Research in Business and Social Sciences
Investigating the Relationship Between Corporate Reputation and Customer Behavioral Intentions Through Roles of Customer Trust, Customer Commitment and Customer Recognition (Case Study: Iran Insurance Company in Iran, Isfahan City)
International Journal of Academic Research in Business and Social Sciences
Building Customer Value in Relationship Marketing
International Journal of Academic Research in Accounting, Finance and Management Sciences
The Impact of Experiential Marketing and Customer Satisfaction on Customer Commitment in the World of Social Networks
Asian Social Science
Arts
Finance
Humanities
Economics
Econometrics
Social Sciences
The Relationship Between Trust, Commitment and Schedule Overrun
Value Chain and Customer Relationship Cycle:Two Concepts of Relationship Marketing
International Journal of Trade, Economics and Finance
Antecedents of Commitment and Trust in Customer–Supplier Relationships in High Technology Markets
Industrial Marketing Management
Marketing
History, Problems, and Prospects of Islamic Insurance (Takaful) in Bangladesh
SpringerPlus
Multidisciplinary
Customer Engagement: Transactional vs. Relationship Marketing
Journal of International Studies
Sociology
Business
Economics
International Management
Econometrics
Political Science
Social Sciences
