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Publications by Maria de Fátima Salgueiro
Users’ Participation in Facebook Brand Pages and Its Influence on Word-Of-Mouth: The Role of Brand Knowledge and Brand Relationship
Journal of Creative Communications
Communication
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Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love
Journal of Business Research
Marketing
The Effects of Brand Involvement and Message Strategy on User Responses on Facebook Brand Pages
The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty
Brand Charisma: Word-Of-Mouth and Gender
The Effect of Word of Mouth on Brand Image of a Popular Indonesian Donut Brand
Riset
Influence of Brand Signature, Brand Awareness, Brand Attitude, Brand Reputation on Hotel Industry’s Brand Performance
International Journal of Hospitality Management
Management
Tourism
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The Effect of Word of Mouth in Customer Equity and Brand Equity
Chinese Business Review
Word of Mouth, Brand Loyalty, Acculturation and the American Jewish Consumer
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Does Brand Love and Brand Image Have a Strong Impact on Word of Mouth? (Evidence From the Indonesian Vocational School)
KnE Social Sciences
