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Publications by Marika Makkonen
Renewing the Sawmill Industry: Studies on Innovation, Customer Value and Digitalization
Dissertationes Forestales
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The Effects of Digitalization on Customer Experience
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Research on the Value and Innovation of Household Soft Outfit Exhibition Design Industry
A Marketing View of the Customer Value: Customer Lifetime Value and Customer Equity
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Building Customer Value in the Hospitality Industry: Towards the Definition of a Customer-Centric Information System
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The Directions of the Transport Industry Digitalization
Vestnik Gosudarstvennogo universiteta morskogo i rechnogo flota imeni admirala S. O. Makarova
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The Factors That Affect Customer Value and Its Impact on the Customer Loyalty
Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences
