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Publications by Mark A. A. M. Leenders

Building a Local Identity Through Sellout Crowds: The Impact of Brand Popularity, Brand Similarity, and Brand Diversity of Music Festivals

Journal of Strategic Marketing

English

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B2B Service Brand Identity and Brand Performance

European Journal of Marketing

English

Identity, Positioning, Brand Image and Brand Equity Comparison.

Independent Journal of Management & Production

English

The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty

English

Consumer’s Trust in the Brand: Can It Be Built Through Brand Reputation, Brand Competence and Brand Predictability

International Business Research

English

Influence of Brand Signature, Brand Awareness, Brand Attitude, Brand Reputation on Hotel Industry’s Brand Performance

International Journal of Hospitality Management

Hospitality Management

English

Expanding the Boundary of Brand Extensions Through Brand Relationship Quality

Journal of Business Economics and Management

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Organic Farming Brand Identity : Meeting Trends, Building Trust

Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León

English

The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement

International Journal of Business and Social Research

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Building Brand Equity Through Corporate Societal Marketing

Journal of Public Policy and Marketing

International Management

English