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Publications by Mark Vandenbosch

Evaluating Promotions in Shopping Environments: Decomposing Sales Response Into Attraction, Conversion, and Spending Effects

Marketing Science

International Management

English

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Impact of Promotions and Value Consciousness in Online Shopping Behaviour in India

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Traffic Attraction to Competing Shopping Centers

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ROMI-Driven Sales Promotions: How the Biggest Coca-Cola Bottler Outside of the U.S. Learned How to Measure the Impact of Their Sales Promotions

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Decomposing Modules Into Projectives and Injectives

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What Influences Chinese Fashion Retail? Shopping Motivations, Demographics and Spending

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