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Publications by Markus Taube
How Nostalgic Brand Positioning Shapes Brand Equity: Differences Between Emerging and Developed Markets
Journal of the Academy of Marketing Science
Marketing
Economics
International Management
Business
Econometrics
Related publications
Identity, Positioning, Brand Image and Brand Equity Comparison.
Independent Journal of Management & Production
How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?
Journal of Marketing
Marketing
Economics
International Management
Business
Econometrics
The Role of Brand Management in Emerging Markets
Advances in Marketing, Customer Relationship Management, and E-Services
Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid
European Scientific Journal, ESJ
Analisa Brand Equity Terhadap Brand Loyalitas Pt. Transjakarta
Jurnal Manajemen Bisnis dan Kewirausahaan
The Measurement of Social Desirability and Brand Equity in Emerging Societies
Journal of Applied Business and Economics
The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.
Academy of Management Proceedings
Retail Brand Equity: Measurements Through Brand Policy and Store Formats
American Journal of Industrial and Business Management
Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models
The International Journal of Management Science and Business Administration
