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Publications by Marta Wosinska

Just What the Patient Ordered? Direct-To-Consumer Advertising and the Demand for Pharmaceutical Products

SSRN Electronic Journal

English

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The Patient as a Partner in Prescribing: Direct-To-Consumer Advertising

Journal of Managed Care Pharmacy

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Direct-To-Consumer Advertising of Prescription Drugs: Implications for the Patient-Physician Relationship

JAMA - Journal of the American Medical Association

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What Makes Them Click: Empirical Analysis of Consumer Demand for Search Advertising

American Economic Journal: Microeconomics

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Direct-To-Consumer Advertising and Online Search

English

Direct-To-Consumer Advertising and Online Search

SSRN Electronic Journal

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Changes in Direct-To-Consumer Pharmaceutical Advertising Following Shifts From Prescription-Only to Over-The-Counter Status

JAMA - Journal of the American Medical Association

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Direct-To-Consumer Advertising of Pharmaceuticals

American Journal of Medicine

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Chapter 15. Argumentative Insights for the Analysis of Direct-To-Consumer Advertising

Exploring Argumentative Contexts

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Effects of Advertising on Consumer Buying Behaviour: With Reference to Demand for Cosmetic Products in Bangalore, India

SSRN Electronic Journal

English