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Publications by Masoud Ghaempanah
The Effects of Multimedia Advertising on Building Brand Equity
Management Science Letters
Accounting
Management
Business
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The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.
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The Strategic Impact of Sensory Elements on Building and Developing Brand Equity
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Brand Safety: The Effects of Controversial Video Content on Pre-Roll Advertising
Heliyon
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Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models
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