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Publications by Megasari Gusandra Saragih
Improved Marketing Performance and Product Innovation for the Optimization of Competitive Advantage
Journal of International Conference Proceedings
Emotional Marketing to Purchase Decisions Halal Food in Medan City With Brand Awareness as Variable Intervening
Journal of International Conference Proceedings
Analysis of Quality of Work Life Effect on Organizational Citizenship Behavior With Work Satisfaction as a Variable Intervening
Journal of International Conference Proceedings
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The Role of Marketing Creativity and Innovation in Achieving Competitive Advantage for Banks
International Business Management
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Marketing Mix of 4P’S for Competitive Advantage
IOSR Journal of Business and Management
The Influence of Strategic Alliance on Competitive Advantage Through Market Area and Product Innovation
International Journal of Business Administration
Iconic Product Advantage for Improving Marketing Performance of Indonesian Small and Medium Enterprises
International Journal of Economics and Business Administration
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Finance
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Economics
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Econometrics
The Importance of Product Positioning and Global Branding for Sustaining Competitive Advantage Within the Companies’ Global Marketing Strategy
Chinese Business Review
Replied to Role of Marketing Function for Competitive Advantage
Catalyzing Marketing Innovation and Competitive Advantage in the Healthcare Industry: The Value of Thinking Like an Outsider
BMC Health Services Research
Health Policy
The Effect of Market Orientation Toward Organizational Learning, Innovation, Competitive Advantage, and Corporate Performance
Journal of Administrative Sciences and Policy Studies
The Effect of Internal Marketing on Competitive Advantage as Organizational Coaching - Mediating Effect of Service Innovation
International Journal of Business Policy and Strategy Management
